Change is inevitable. Change is everywhere. Change happens whether you are prepared for it or not. As a business owner, you can be sure that changes in the marketplace will occur, and the best thing you can do is be prepared ahead of time. Your current target market may outgrow your business, economic conditions may create a different category for your business, or the overall industry in which you operate can change direction. If you have not built an essence of change into your overall business plan, your products or services may be left out in the cold as the winds in the marketplace change direction. Make sure you are aware of websites, journal articles, magazines, local publications, even blogs that are relevant to your business. Review them on a regular basis and take the time to analyze that information to make informed decisions about how to move your business forward. Pay attention to trends and be flexible on marketing strategies, as the avenues you currently utilize may no longer be reaching your customers. The ability to understand and capitalize on market changes will help any business owner transform their offerings into what their customers want and remain a successful competitor in that industry.