You have spent years developing your product or service; you know it inside and out; you know that customers will respond well to it. But who exactly are those customers? How do you find them, much less effectively market to them? Even if you have the perfect product or service, and there is a large market waiting to buy it, your new business cannot succeed if the two are not connected. A detailed understanding of your target market is an essential component of your business plan. You will rely on this information to effectively advertise and grow your revenues. Investors will rely on this information to analyze your knowledge and your potential for success. Even if you have an ideal product, investors will not take a risk on your business if they are not convinced of your ability to quickly get in into the hands of consumers. In your business plan, it is imperative that you communicate exactly who your customers are in a manner that is both detailed and succinct. Assure your investors that you understand these customers by describing their needs and habits. Support your description with concrete demographic data. Finding recent, relevant market statistics and then incorporating them into your plan can be a daunting process, for which you might consider enlisting assistance. For every plan we develop at Optimus Business Plans, we perform market research for that particular company and customer base. Only the most relevant information from the most accurate sources is used, ensuring that you have a plan on which you and your investors can rely.