Marketing & Growth
1 min read
Social Media in Your Marketing Strategy
Social media is an extremely important part of any marketing strategy. We live in a period where social media sites, particularly Facebook, are some of the hig...
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Expert advice, industry trends, and practical tips to help you build a successful business
Latest Articles
Entrepreneurship & Leadership
1 min read
What does the up and down stock market mean to an entrepreneur?
Really... not much. Being a small business owner in most circumstances means you are in it for the long haul, just like many of us are with the stock market. W...
Read MoreLegal & Business Structure
2 min read
Is a Business Partnership Right for You?
Brad Sugars for Entrepreneur.com posted a great article about things to consider when choosing a partner and deciding whether or not to go in to business on you...
Read MoreEntrepreneurship & Leadership
3 min read
Business Lessons from the Dallas Mavericks
I know what you are thinking. “You want me to take business lessons from a bunch of millionaires who just won an NBA title when I’m struggling to make my busine...
Read MoreOperations & Management
1 min read
Steps Business Owners Should Take Now
Gwen Moran for Entrepreneur.com wrote a great small article entitled "Five Recovery Steps Business Owners Need to Take Now." You can see the article here (http...
Read MoreBusiness Planning Fundamentals
2 min read
Why Do I Need a Business Plan?
Last week on the blog we covered the important topic of what a business plan is, and what should be included in one. You can access that post by clicking here...
Read MoreBusiness Planning Fundamentals
3 min read
What is a Business Plan?
Many people come to our site searching for a simple explanation to a pretty complex question: What is a business plan? Basically, a business plan is a set of go...
Read MoreCompany Updates
2 min read
Client Funding Achieved
Here at Optimus, we are just like everyone else, and we like to celebrate our successes. While many companies simply celebrate their bottom line as a success/fa...
Read MoreIndustry Insights
1 min read
New Business Startups at 15 Year High
New businesses continue to soar as business startups were at a 15 year high in 2010 according to the Kauffman Foundation. An incredible 340 out of 100,000 adult...
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Business Planning Fundamentals
1 min read
Executive Summary Help
The Executive Summary is the most important section of your business plan. In the Executive Summary, you should provide an overall description of your business,...
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