Expert advice, industry trends, and practical tips to help you build a successful business
As an entrepreneur, it’s important to be careful with our money to ensure we are spending money wisely. Obviously, there are a number of things as entrepreneurs...
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In 2016 alone, Optimus wrote more than 150 business plans for new clients, attended numerous networking events, and learned valuable information from industry l...
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Whether you are opening a fast-casual or formal white-glove dining concept, it is important to understand your customers’ demands and how to exceed them. Below...
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It’s critical to ask yourself several questions prior to starting your new business. You must understand the basics of what you are doing and how you are going...
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These days, there is a mobile application for just about everything. Whether it’s browsing through the latest book reviews or requesting a ride to the airport,...
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When opening a retail operation, it is imperative to understand not only your customer, but what drives them to make a purchase. Equally as important is knowing...
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When making a purchasing decision, it’s important to consider the value of the product and any additional benefits. For example, while Optimus Business Plans ma...
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One of the questions we at Optimus get asked by many new entrepreneurs is, “What is the difference between business structures, and which one is the best for my...
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Every year, the SBA sponsors an event called Small Business Week. This year, the dates are May 1-7. There are all kinds of informative events sponsored by the...
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If you live in Dallas-Fort Worth, be sure to check out Dallas Startup Week that begins today. There are all kinds of free events in downtown Dallas this week p...
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