Company Updates
1 min read
3 Key Observations from Pre-SXSW Startup Crawl
It was a great experience for our team to take part in Pre-SXSW Startup Crawl on Thursday night at Capital Factory down in Austin. As a team, here are some of o...
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Expert advice, industry trends, and practical tips to help you build a successful business
Latest Articles
Entrepreneurship & Leadership
2 min read
3 Reasons Entrepreneurs Should Value Their Time Over Everything Else
If you’re a true entrepreneur, you know that your time is more valuable than anything else. There are only 24 hours in a day, and whether you are a startup comp...
Read MoreStartup Strategy
2 min read
3 Reasons Why Getting Started is the Hardest but Most Important Step in Your Startup
So you have a great idea? You’re like many of us in this world, and you may even have several good ideas. The reality is that most people don’t act on their id...
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1 min read
Know Your Resources
As an entrepreneur seeking to launch a new business venture, it is important to understand what resources are available to enhance the potential for success. Th...
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1 min read
2015: In Review
2015 was a busy year for Optimus. We wrote more than 100 business plans for new clients, attended numerous networking events, and learned valuable information f...
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2 min read
The State of Entrepreneurship 2015 Recap
This past Wednesday, the biggest night of the year in entrepreneurship in Dallas went down at the Hilton Anatole. No ties were allowed (everyone seemed to get t...
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1 min read
Why Following Through is the Most Important Thing You Can Do When Starting a Business
So you have a great idea for a new business or product? Maybe you have an invention. So now what? Well, unfortunately, if you’re like most people, you’ll do...
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1 min read
SBA Deaf Services
The Small Business Administration has recently launched an initiative that greatly expands access to its services to entrepreneurs who are deaf or hard of heari...
Read MoreEntrepreneurship & Leadership
1 min read
What Drives You?
One of the questions I like to ask entrepreneurs when we first start working together is simple: _What drives you?_ Most business owners come back to me quickly...
Read MoreMarketing & Growth
2 min read
Successful Affiliate Promotions
If you are an entrepreneur or small business owner with a digital presence, such as a website, blog, or inbox magazine, affiliate promotions can be an excellent...
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